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A shout out to our industry peers, Architects, Interior Designers, Stylists (just to name a few) are eligible for our trade program. To be considered and registered as a Sally Caroline Trade Customer, kindly complete the application form below. Once submitted, you will be contacted by our team.

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Newsletter? More like love-letter with the best of design, interiors and behind-the-scenes fun.

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The Vibe

Picture a young family of globetrotters who recently settled in the land of bikes and canals, seeking a home that’s both timeless and fun. This nomadic family of four wanted to revel in vibrant colours and playful spaces that spark joy and curiosity. From kicking back in the music room – records playing – to entertaining their tribe, this was the perfect place to lay down some memories. As usual, we gathered from a global black-book of both new and vintage gems, including unique finds from local Dutch artisans, to create an atmosphere that’s truly one of a kind.

Completed: 2023
Location: Amsterdam
Size: 350m2
Team: Sally and Jarrah

Photography: Kasia Gatkowska
Editorial Stylist: Barbara Berends

Upon entry, you’re drawn to a beautifully understated console by French designer Jean-Baptiste Fastrez. A true work of art, this collectible piece is perfectly complemented by the ‘Secret Mirror’ from Swedish design studio Front, whose elongated octagonal design playfully reveals the mysteries of the room.

Favourite Rituals

Moving through to the Music Room: A spot to chill and unwind, it boasts a wondrous record collection housed within two vintage bookcases by Vittorio Introini, a handcrafted leather dresser (ohh the detail!) and a vintage Camaleonda sofa reimagined in luxurious Dedar fabric.
The hero space layers neutral textures, pops of colour and intricate furniture details, all lovingly gathered from Europe, UK and the US – a true reflection of our client’s wanderlust ways.

The lower level is where family moments happen – board games and movie nights are the name of the game. A new dividing glass screen separates the movie room and the family lounge – places for game nights or snuggling up to watch their favourite flicks.

Ascending the staircase, we enter the master bedroom with scenic views of Vondelpark. The calming ambiance of this space is thanks to the Cloud chandelier hovering above and a commissioned artwork by Australian artist Stephen John Clark.

The top floor is the twin’s domain. The bedrooms were designed to be same-same but different, with individual pieces that represented their unique personalities. Their Danish credenzas, by far our fave, were custom illustrated by UK artist Tess Newall. Inspired by the 1940s Bemelmans Bar murals, each unit speaks to their shared sense of adventure with individual motifs unique to each child, one a love of animals and the other travel with crossover details of kites, balloons, and birds that unite the narrative and tie both pieces together.

An original 1960s illuminated flower mirror by Emil Steynar hangs prominently above each credenza. These Austrian mid-century finds, with their delicate details and soft glow, create a mesmerizing and dreamlike vibe in each bedroom.

FROM OUR CLIENTS..

“Walking into our finished home for the first time was the most incredible experience. We were overseas while the team had everything put in place, we came home to find each room so beautifully put together – and a few little surprises from SC that our girls loved.
There are so many unique pieces here – and I love how it has all been put together – its calm but colourful, feels a little like a luxury hotel but a lot like home. It feels like us, we all love living here.

Working with SC has been an absolute delight – their ability to draw out and understand our vision, as well as their attention to detail in the selections and delivery was exceptional. Working on an international project can be problematic but the girls did an exceptional job from start to finish. I have full faith in Sally and her team, and look forward to working with them again on future projects.”