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A shout out to our industry peers, Architects, Interior Designers, Stylists (just to name a few) are eligible for our trade program. To be considered and registered as a Sally Caroline Trade Customer, kindly complete the application form below. Once submitted, you will be contacted by our team.

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Newsletter? More like love-letter with the best of design, interiors and behind-the-scenes fun.

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What We Do

Curation of Furniture, Art & Accessories

The curation of Furniture, Art & Accessories is the most exciting part of tying everything together – it’s when your meticulously designed home feels finished, representative of you, and perfectly home. It’s the final phase in our Full Service, but it also stands alone as one of our much-loved offerings.

Being immersed in the design universe, we know what’s trending and what’s different. What’s more, we’re so far ahead of your research – no offence, it’s how it should be! – that we already know what’s available (to suit all sorts of budgets), the kind of things that simply have to be out there somewhere (let us grab our little black book), and what will need to be created bespoke (and we know just the right maker).


  1. Project Initiation
  2. This phase includes our Design Session, where we do all the listening. Knowing your personal, family and social rituals ensures that your collection is curated to fit you perfectly. From this, we establish a budget, define a laser sharp brief and check measure each room. We will, of course, ensure that your existing possessions are carefully integrated with new purchases.

  3. Concept
  4. We then gather and refine ideas in reply to the brief. We’ll present imagery to explain the mood and get into the fun stuff with key selections, finishes palette a furniture plan and indicative pricing.

  5. Curation
  6. Here you’ll see the initial ideas translated into itemised and costed selections, and often some beautiful custom made pieces, just for you. A showroom hitlist is formulated so you can poke, prod and test, then once you’re totally happy the selections and spend are finalised.

  7. Procurement
  8. We then take care of the nitty-gritty so you don’t need to worry – preparing and accelerating orders, approving finishes and ensuring that every payment has been tracked and recorded.
    Here we may take a moment to breath as our wonderful suppliers create and ship your pieces.

  9. Logistics & Install
  10. We keep everything on track for delivering up your dream home: coordinating countless orders, tracking rogue delivery drivers, craning things over balconies that don’t fit in the lift, identifying and resolving any defects (yep, there will be some)… you name it, we’ve got it sorted.

    All for the pièce de résistance moment… the excitement of placing, styling then zhoozhing the final touches to reveal your magazine-ready, dream home.

  11. Celebrate & Review
  12. Lastly, we’ll reveal your gorgeously presented home room by room. We’ll take time to evaluate the project, identify gaps for additional purchasing (if any) and provide all project details, warranty and care details for future reference.

Whether it’s time for a little freshen up or a total overhaul, the process of selecting your furniture, art & accessories should be a joy, never overwhelming.
For more details, say hello via the link below.