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A shout out to our industry peers, Architects, Interior Designers, Stylists (just to name a few) are eligible for our trade program. To be considered and registered as a Sally Caroline Trade Customer, kindly complete the application form below. Once submitted, you will be contacted by our team.

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Newsletter? More like love-letter with the best of design, interiors and behind-the-scenes fun.

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What We Do

Full Service

Our ten Design Phases, each with detailed steps within, will ensure you feel grounded, informed and more than a little excited while your dreams evolve into ideas, a rocking design and eventually, a phenomenal home.


  1. Project Initiation
  2. A brief is formed by outlining key objectives, assessing design and construction programs, and setting the intention for the project ahead. This phase includes our Design Session, where we do all the listening – we need (and want!) to understand everything about how you live, and how you want to live. Knowing your personal, family and social rituals ensures that we can design your home to fit you perfectly.

  3. Schematic Design
  4. Schematic design is designer-speak for gathering and refining ideas to develop a unique design concept (scheme) for your home. Crucially, we’ll look at maximising liveability and use of space. We’ll also offer imagery that represents the mood of the creative direction and get into the fun stuff: selecting materials.

  5. Design Development
  6. Here you’ll see the schematic ideas translated into a visual design solution. Basically, sh*t’s getting real. We create a preliminary drawing package that clearly communicates the design intent across joinery, finishes, fittings and lighting. Also known as: where your stuff goes and how good it looks surrounded by practical but sexy house things.

  7. Construction Documentation
  8. Here we resolve exactly how our plans will be built, through detailed drawings and digital 3D models. These become the comprehensive instructions that builders and manufacturers need. Everything’s to code, of course, and sufficient for building permits and certification.

  9. Tender
  10. This is when we find the very best builder to suit your project’s needs. We have the tough conversations on your behalf and analyse prices alongside budget and project objectives. Changes may be made to the design to ensure we’re sticking to the right numbers (or you might reach into the secret stash, if you decide you absolutely have to have that favourite feature!).

  11. Construction Admin
  12. We liaise directly with builders, trades and architects. We’ll solve any issues that might crop up as construction takes place, but we’ll be on site often to keep an eye on developments and to ensure our design is coming up roses.

  13. Curation
  14. At this point, the finish line is nigh and we’re ready to have some serious fun. The final stage to complete your home involves sourcing (or designing custom) project-specific furniture, art and accessories.

    We will, of course, ensure that your existing possessions are carefully integrated with new purchases.

  15. Procurement
  16. More than just going shopping (although you can be sure we’ll have a great time doing that, too), here we keep everything on track for delivering up your dream home.

    We then take care of the nitty-gritty so you don’t need to worry – preparing and accelerating orders, approving finishes and ensuring that every payment has been tracked and recorded.
    Here we may take a moment to breath as our wonderful suppliers create and ship your pieces.

  17. Logistics and Install
  18. We keep everything on track for delivering up your dream home: coordinating countless orders, tracking rogue delivery drivers, craning things over balconies that don’t fit in the lift, identifying and resolving any defects (yep, there will be some)… you name it, we’ve got it sorted.

    All for the pièce de résistance moment… the excitement of placing, styling then zhoozhing the final touches to reveal your magazine-ready, dream home.

  19. Celebrate and Review
  20. Lastly, we’ll reveal your gorgeously presented home room by room. We’ll take time to evaluate the project, identify gaps for additional purchasing (if any) and provide all project details, warranty and care details for future reference.

And that’s that! Your dream home, made with magic.